Small Business BC wanted an easy way to keep in touch with their clients — small business owners and entrepreneurs. They also wanted to encourage repeat visitors to the centre’s website and grow walk-in traffic to their research centre in Vancouver, BC.

To that end, I developed a monthly email newsletter. In each issue, I provided information to draw readers to the website and ultimately back into the center to use in-person services.  Year two subscribers: 4000+ double opt-in with a consistent open & read rate over 50%.