OMNEX designs and manufactures wireless monitoring solutions for industrial applications. They serve B2B and B2C markets and generate revenue in excess of 25 million dollars annually.

Managing OMNEX’s marketing communications,  I was responsible for developing a marketing plan that emphasized brand awareness. This manifested in a new company mission, new collateral and sales materials and a web presence to position OMNEX as a leader in their community.

This web project consisted of researching and developing a requirements document, managing third-party design and development,  repurposing site content to reflect the new brand, and translating hard to read technical material into web-ready sales copy.

This website became the brand standard for OMNEX marketing and communications materials and contributed to the successful sale of this Canadian company to a US industrial product manufacturing leader.

SAMPLE: WEBSITE