Nucasa manufactures and sells flooring to B2B and B2C markets. Here, I worked with the Art and Marketing Director to mirror the Nucasa voice and develop a series of keyword-rich floor buying guides for the company website. The primary targets are commercial developers, builders and home buyers who are often new immigrants. The goal was to offer a selection of easy to understand, value-added resources to educate and influence consumers, and increase organic SEO.

CLIENT: NUCASA MILLING COMPANY

SAMPLE: NUCASA WEBSITE/BUYER GUIDES