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	<title>SHEENA DANIELS &#187; ARTICLES FOR SMEs</title>
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		<title>PR &amp; 2.0: Creating Relationships in the Communication Revolution</title>
		<link>http://sheenadaniels.com/2009/01/11/pr-20-creating-relationships-in-the-communication-revolution/</link>
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		<pubDate>Sun, 11 Jan 2009 14:00:18 +0000</pubDate>
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				<category><![CDATA[ARTICLES FOR SMEs]]></category>
		<category><![CDATA[Web Marketing & Communications 101]]></category>

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		<description><![CDATA[A number of months ago, the Vancouver coffee scene started buzzing when a local coffee giant traded insults with a customer who posted a negative comment on her coffee blog about her experience with his brew. Unfortunately from a PR perspective, this argument went on, not behind closed doors as it may have in the [...]]]></description>
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		<title>Web Copy that Sells: DIY Tips from a Copywriter</title>
		<link>http://sheenadaniels.com/2009/01/10/writing-web-copy-that-sells-diy-tips-from-a-copywriter/</link>
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		<pubDate>Sat, 10 Jan 2009 20:04:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ARTICLES FOR SMEs]]></category>
		<category><![CDATA[Web Marketing & Communications 101]]></category>

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		<description><![CDATA[I often write website copy for entrepreneurs in the start-up phase &#8212; folks with tight budgets and DIY attitudes. This market is interesting because usually these guys and gals are not trained marketers. Therefore, though they generally understand the need for a professional website designed to sell, they&#8217;re not always aware of the level of [...]]]></description>
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		<title>Is Social Media on Your Radar?</title>
		<link>http://sheenadaniels.com/2009/01/08/is-social-media-on-your-radar/</link>
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		<pubDate>Thu, 08 Jan 2009 19:36:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ARTICLES FOR SMEs]]></category>
		<category><![CDATA[Internet & Technology 101]]></category>

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		<description><![CDATA[&#8220;Are you on Facebook?&#8221; This, coming from a colleague I bumped into in the street. I had asked for his contact information, to set a date to talk business over coffee. I admit this particular social networking website has yet to draw me in, even though I get one or two emails a week saying [...]]]></description>
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		<title>Business Networking Comes of Age Online</title>
		<link>http://sheenadaniels.com/2009/01/07/business-networking-comes-of-age-online/</link>
		<comments>http://sheenadaniels.com/2009/01/07/business-networking-comes-of-age-online/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 20:01:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ARTICLES FOR SMEs]]></category>
		<category><![CDATA[Internet & Technology 101]]></category>

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		<description><![CDATA[A few weeks ago, I got a phone call from the San Francisco Bay area about a job. The caller found my name and profile on an online networking website I had joined the day before. Then, he &#8216;Googled&#8217; me and found my personal website and contact information. &#8220;Is this how you usually look for [...]]]></description>
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		<title>Word-of-Mouth Marketing: Viral Techniques for SMEs</title>
		<link>http://sheenadaniels.com/2009/01/05/word-of-mouth-marketing-viral-techniques-for-smes/</link>
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		<pubDate>Mon, 05 Jan 2009 19:50:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ARTICLES FOR SMEs]]></category>
		<category><![CDATA[Web Marketing & Communications 101]]></category>

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		<description><![CDATA[Recently, I wrote about what I thought were going to be the big e-business trends of the coming year, and word-of-mouth marketing (aka viral marketing) was one of them. In short, word-of-mouth marketing is a strategy that encourages individuals to pass a marketing message along informally to others in their social network. True to prediction, [...]]]></description>
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