FullTech Consulting is a computer consulting start-up with a young, energetic vibe. The principals are currently developing a website to promote their services in the Vancouver, BC area. They needed fresh, friendly sales copy to reflect their energy and the military theme they chose for their business.

I took their business plan notes and worked with the theme to come up with a message that effectively conveys who they are and promotes what they do.

www.myfulltech.com

Nucasa manufactures and sells flooring to B2B and B2C markets. Here, I worked with the Art and Marketing Director to mirror the Nucasa voice and develop a series of keyword-rich floor buying guides for the company website. The primary targets are commercial developers, builders and home buyers who are often new immigrants. The goal was to offer a selection of easy to understand, value-added resources to educate and influence consumers, and increase organic SEO.

www.nucasa.com

OMNEX designs and manufactures wireless monitoring solutions for industrial applications. They serve B2B and B2C markets and generate revenue in excess of 25 million dollars annually.

Managing OMNEX’s marketing communications,  I was responsible for developing a marketing plan that emphasized brand awareness. This manifested in a new company mission, new collateral and sales materials and a web presence to position OMNEX as a leader in their community.

This web project consisted of researching and developing a requirements document, managing third-party design and development,  repurposing site content to reflect the new brand, and translating hard to read technical material into web-ready sales copy.

This website became the brand standard for OMNEX marketing and communications materials and contributed to the successful sale of this Canadian company to a US industrial product manufacturing leader.

www.omnexcontrols.com