Over the years, I’ve written a number of articles for small business operators on the topic of the Internet and e-business.

These articles have been published in print at Business Services West Magazine, Small Business Canada Magazine, Business in Vancouver, Retail BC, Blitz Magazine and more.  And online at eBusiness Connection, Canada Business Service Centre Network, Community Futures Network Society of Alberta , Government of Canada Internal Communications Toolkit, webnames.ca, SOHO and more.

You’ll find them in the Articles section of this site.

Physical Enterprises, maker of heart rate monitor watches, needed to redevelop their product packaging copy to launch a new product, Shape Elite. To that end, I worked with the company’s Marketing Director to develop a voice that suited the market (busy soccer moms), and turn her ideas into targeted sales copy.

CLIENT: PHYSICAL ENTERPRISES

SAMPLE: PACKAGE FRONT/BACK

Best of Both, North America’s only celebrity-guided luxury golf & ski tour operator, brings clients to learn and play in Whistler, under the instruction of World Cup and Olympic celebrity ski racers and PGA tour competitors.

This project had me working with the client’s design team, developing brochure copy to promote and sell Best of Both’s exclusive vacation packages.

CLIENT: BEST OF BOTH GOLF & SKI

SAMPLE: BROCHURE FRONT/BACK