When I was a kid I wanted to be an actress. Or an archaeologist. Later, in university, my philosophy professor once asked, "Where the hell did you learn to write lik... Read More
12.28.2009 | 0 Comments
Recently, I’ve been working with Seso, designers of Internet, community and public experiences, managing web projects for clients including LACMA and CalPERS. This role consists of client-facing and internal production/traffic management in concert with creative leads and the agency’s family of virtual and in-house employees.
3.05.2009 | 0 Comments
OMNEX designs and manufactures wireless monitoring solutions for industrial applications. They serve B2B and B2C markets and generate revenue in excess of 25 million dollars annually.
Managing OMNEX’s marketing communications, I was responsible for developing a marketing plan that emphasized brand awareness. This manifested in a new company mission, new collateral and sales materials and a web presence to position OMNEX as a leader in their community.
This web project consisted of researching and developing a requirements document, managing third-party design and development, repurposing site content to reflect the new brand, and translating hard to read technical material into web-ready sales copy.
This website became the brand standard for OMNEX marketing and communications materials and contributed to the successful sale of this Canadian company to a US industrial product manufacturing leader.
3.04.2009 | 0 Comments
The Law Courts Education Society of BC was contracted by the Department of Justice Canada to pioneer the development a set of pilot websites for victims and witnesses of crime. I was hired by LCES to manage the lifecycle of this high-profile .5 million dollar project.
This aspect of the project – Victimsinfo.ca – is a government endorsed information resource for victims and witnesses of crime. It was developed for a variety of users including marginalized groups, seniors and the hearing impaired.
My role consisted of directing and managing all aspects of development and pilot programming. This included developing brand strategy, hiring and managing creative workers, producing a series of videos for use on the site, managing site design and content development, developing proposals, budgets and reports, developing and implementing marketing campaigns, and building relationships with key government and community service stakeholders across Canada.
Victimsinfo.ca was recently purchased by the Ministry of Public Safety and Solicitor General of British Columbia, Canada for VictimLink, British Columbia’s telephone referral agency for victims. It will become VictimLink’s face on the web and primary information resource.
