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	<title>SHEENA DANIELS</title>
	<link>http://sheenadaniels.com</link>
	<description></description>
	<lastBuildDate>Tue, 15 Feb 2011 23:04:44 +0000</lastBuildDate>
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		<title>Marketing Strategy. Brand Realignment. Copywriting.</title>
		<description><![CDATA[Recently, I’ve been working with senior executives at the Center for Nonprofit Management, helping them define and execute a series of fresh marketing strategies to realign their resource portfolio with their brand and increase relevance to their target audience. Projects include advertising strategies, collateral material, newsletters and more. CLIENT: CENTER FOR NONPROFIT MANAGEMENT SAMPLE: YEAR [...]]]></description>
		<link>http://sheenadaniels.com/2011/02/13/marketing-strategy-brand-realignment-copywriting/</link>
			</item>
	<item>
		<title>Strategic Positioning. Web Copywriting.</title>
		<description><![CDATA[I was hired by Tylie Jones to create a series of brand messages to strategically position TJ&#38;A to help clients and prospects understand the firm’s value. These messages were then translated into dynamic marketing copy and blog content for a new company website. CLIENT: TYLIE JONES &#38; ASSOCIATES SAMPLE: TJ&#38;A WEBSITE]]></description>
		<link>http://sheenadaniels.com/2011/02/13/strategic-positioning-web-copywriting-blog-content/</link>
			</item>
	<item>
		<title>Web Content Development. Content Strategy.</title>
		<description><![CDATA[As content lead for an enterprise-level web development project for UCLA, I worked with UCLA project managers, Directors and SMEs and an LA based design firm to develop a site map and interactive site content that would allow UCLA Health System’s 20,000 faculty and staff to quickly and easily access technology-related information in business critical [...]]]></description>
		<link>http://sheenadaniels.com/2011/02/13/web-content-development-content-strategy/</link>
			</item>
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		<title>Keyword-rich Web Copywriting.</title>
		<description><![CDATA[FullTech Consulting is a computer consulting start-up with a young, energetic vibe. The principals are currently developing a website to promote their services in the Vancouver, BC area. They needed fresh, friendly sales copy to reflect their energy and the military theme they chose for their business. I took their business plan notes and worked [...]]]></description>
		<link>http://sheenadaniels.com/2010/02/16/keyword-rich-web-copywriting/</link>
			</item>
	<item>
		<title>Web Project Management.</title>
		<description><![CDATA[Recently, I’ve been working with Seso, designers of Internet, community and public experiences, managing web projects for clients including LACMA and CalPERS. This role consists of client-facing and internal production/traffic management in concert with creative leads and the agency’s family of virtual and in-house employees. AGENCY: SESO MEDIA GROUP]]></description>
		<link>http://sheenadaniels.com/2009/12/28/web-project-management-2/</link>
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